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Whereas making his first gross sales name to Canada in 1962, Franco Luxardo remembers curiosity within the distinctive cherry liqueur his household produced since 1821. The hit of the portfolio, nonetheless, was Sambuca, the clear, anise-flavoured liqueur having fun with worldwide success on the time.
Considered one of only some distilleries in Europe that has been owned and operated by the identical household for greater than 200 years, Luxardo attributes its success to evolving to satisfy shopper demand.
“We seemed to diversify. Completely different merchandise, completely different packaging, with main care taken over the standard,” Luxardo says. The vary grew to incorporate most kinds of Italian liqueur, together with Amaretto and Limoncello, and diverse different spirits.
“Now we have 1,300 completely different labels in the present day as a result of each nation has its personal labels. When the founding father of the corporate began, it was straightforward. He signed each label and that was that.”
The family-owned distillery, which celebrated its two hundredth anniversary final yr, has been based mostly in Torreglia, positioned within the Veneto area in northeastern Italy, since 1947. The unique distillery on the coast of what’s now Croatia was destroyed in the course of the Second World Struggle. “We misplaced all the things,” Luxardo says.
The trendy operation stays centred on the Marasca Cherry, cultivating 30,000 timber of their proprietary bitter cherry selection used to make Maraschino Liqueur, impressed by a medieval recipe that requires distilling the leaves, stems, pits and skins of the fruit to make a posh and aromatic spirit.
Luxardo additionally harvests its fruit for a line of preserved candied cherries, marketed because the Unique Maraschino Cherries, which are used to raise stiff drinks and candy desserts. These succulent darkish cherries are dramatically completely different in flavour – and worth – than the bright-red, syrupy candy specimens present in grocery shops, ice cream parlours or on the backside of a kiddie cocktail.
As a part of its anniversary celebrations, Luxardo joined the Henokiens Affiliation, a company of 51 household corporations which were in enterprise for no less than 200 years. Since 1981, the worldwide group, with members working in quite a lot of fields, together with publishing and wine, has provided bicentenary companies an opportunity to share concepts and assist.
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