June 25, 2022

The Competitors Bureau is doing its damnedest to place Quebecor Inc. QBR-B-T as Freedom Cellular’s white knight.

Its courtroom functions to dam Rogers Communications Inc.’s proposed $26-billion takeover of Shaw Communications Inc. are the newest signal that Quebecor – which reiterated its curiosity in Freedom on Thursday – is Ottawa’s most well-liked purchaser.

Freedom, after all, is a reduction wi-fi service at present owned by Shaw, with roughly two million clients in Ontario, Alberta and British Columbia. It’s obvious that Rogers, which is Canada’s largest wi-fi service, should divest Freedom to be able to seal its cope with Shaw.

In any case, the Trudeau authorities’s competitors coverage for the wi-fi market hinges on Freedom’s survival as Canada’s fourth-largest service. So far as the Liberals are involved, Freedom is betrothed to Quebecor’s Videotron Ltd. Paving the best way for Videotron’s growth in different components of Canada is a political slam dunk for the celebration’s future electoral prospects in Quebec.

Now the Competitors Bureau is offering Business Minister François-Philippe Champagne with an help. The federal antitrust watchdog seems to be utilizing its courtroom functions to realize leverage to compel Rogers to promote Freedom to Quebecor, which is ready within the wings to make such a deal.

What’s extra, the bureau’s bluster is giving Rogers 26 billion large causes to supply Quebecor with key concessions.

For starters, the Competitors Bureau has decided that wi-fi competitors between Rogers and Shaw has, on account of the pending takeover, already declined. This offers a rationale for Freedom to be offered at a reduced value.

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Clearly, Quebecor desires to amass Freedom for as little cash as attainable. Now the Competitors Bureau is working to make sure that final result by highlighting Shaw’s decreased funding in Freedom’s wi-fi community and the corporate’s decreased advertising and marketing and promotional exercise whereas it waits to unload the enterprise.

If Freedom has stopped competing successfully on account of these choices, because the Competitors Bureau suggests, then Quebecor will most definitely argue the asset is now value quite a bit much less.

Latest commentary from Mirko Bibic, chief govt officer of BCE Inc., appears to again up the Competitors Bureau’s declare about decreased competitors.

Final week, Mr. Bibic advised traders that “aggressive depth between two potential merging events isn’t fairly there because it was once, and that’s most likely benefiting the complete trade,” in line with a transcript obtained from the financial-intelligence platform Sentieo.

In fact, the Shaw household, which controls the Western Canadian cable firm, solely has its personal parsimony responsible if Quebecor succeeds in shopping for Freedom on a budget.

However a reduced sale value is probably going only the start. The Competitors Bureau additionally appears to be setting the stage for Rogers to make different trade-offs to make sure Freedom’s viability.

Of chief curiosity is the regulator’s assertion that separating Freedom from Shaw’s community infrastructure would cut back the service’s skill to supply bundled companies. That’s a sign the bureau is placing stress on Rogers to supply Freedom’s purchaser with a wireless-network-sharing deal and resale agreements that might cowl a wide range of telecom companies.

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If Freedom’s new purchaser – and let’s get actual, everyone knows it is going to be Quebecor – was capable of promote wi-fi, high-speed web, tv and residential cellphone companies in multi-product bundles in Ontario, Alberta and British Columbia, it will be a viable competitor. Customers are hooked on the reductions they obtain when shopping for a number of companies.

Rogers is little question loath to make such allowances to assist Quebecor or every other competitor. Will the Competitors Bureau drive its hand?

As satisfying because it could be to see the Competitors Bureau and Mr. Champagne stick it to Rogers, the regulators even have an obligation to maintain Quebecor in test.

Positive, Quebecor shelled out virtually $830-million on 294 wi-fi licences throughout the nation in final yr’s 3500 MHz spectrum public sale, and advised it has critical nationwide wi-fi ambitions. However this isn’t the primary time the corporate has bought spectrum exterior of its dwelling market in Quebec. Prior to now, it has resold wi-fi licences for revenue.

In 2008, as an illustration, Videotron bought a block of superior wi-fi companies spectrum in Toronto for $96.4-million. It later offered these fallow airwaves to Rogers in 2017 for $184.2-million, incomes a revenue of $87.8-million.

In 2017, Videotron made a $243.1-million revenue after promoting seven 700 MHz and 2500 MHz licences it had beforehand acquired in Southern Ontario, Alberta and British Columbia to Shaw.

When Quebecor president and CEO Pierre Karl Péladeau visited The Globe and Mail’s editorial board in November, I requested him what was stopping historical past from repeating itself.

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“Nothing, as a reality,” Mr. Péladeau mentioned on the time. “However definitely, you realize, what we will say is that the circumstances as we speak … at the moment are giving the chance for us to determine our place within the market.”

Ottawa can’t simply take him at his phrase, particularly if Quebecor buys Freedom.

Mr. Champagne, who indicators off on spectrum transfers, should set up a time restriction to stop Quebecor from reselling Freedom’s spectrum over the approaching years. He also needs to impose further deployment necessities on Freedom’s spectrum as a situation of sale to Quebecor.

The Competitors Bureau, in the meantime, ought to impose its personal provisions on Quebecor.

It’s apparent the antitrust watchdog and Mr. Champagne are arranging the wedding of Quebecor and Freedom. However matchmaking isn’t sufficient. Ottawa should guarantee the wedding will final.

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